The Millennials Are Coming! The Millenials Are Coming! You Better Go Live to Get Their Attention!

By Leticia Remauro The world of marketing is changing because the largest generation inhabiting the Earth – the Millennials – are starting to call the shots. If you haven’t noticed, Millennials look at marketing differently than the generations before them.  For Millennials, the phrase “bigger and better” means that the product is wasteful, and “new and improved” means you didn’t get it right the first time.  “Crazy Eddie” type commercials are a turn off to Millennials who prefer their marketing to be engaging rather than loud and over the top. Millennials are the most educated generation so if you want … Continued

Social Media 101 for Old Schoolers

For the older crowd, which is pretty much anyone born before 1990, social media may seem bizarre to them. Growing up, the older crowd didn’t have five hundred friends. They had a few friends because quality beats quantity any day.  The best moments of their youth were captured in photographs or permanently stored in their memories, not uploaded onto Instagram for everyone to “like.” Though we advance to new levels in technology, we seem to lose something very human along the way. But there’s no use crying over spilled milk. Social media has heavily integrated itself into everyone’s lives. Grandparents use it … Continued

Marketing Budget: How To Determine Your Monthly Marketing Spend

If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued

How to Choose the Right Marketing Firm

There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued

SEO Myth: Filling my website with loads of content will prove my SEO effort

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Filling your website with loads of trustworthy, relevant and high-quality content will improve your SEO efforts. Writing for the sake of filling will likely damage your website’s credibility. One of Panda’s functions is to reward websites with high-quality content a higher search engine ranking and to punish websites with low-quality content a lower search engine ranking. High-quality content is professionally written and structured, meaning that the content is void of grammar and spelling mistakes, the information is trustworthy, and the content is relevant to the topic. The phrase “quality over quantity” is your mantra for best SEO content writing practices.

SEO Myth: The practice of spamming the search engines can deliver a big payout

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You have more to lose and nearly nothing to gain if you practice spamming search engines. Search engines nowadays are remarkable intelligent as they can detect and fight spam manipulation. Google’s Panda is a perfect example of this remarkable intelligence. Since the launch of Google’s Panda, this sophisticate program has mercilessly crushed spam and low-quality websites on a scale unimaginable. If you think you can beat the machine and the corporation that backs it, good luck.

SEO Myth: Keyword stuffing is how search engines will find my website

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Since the launch of Google’s Penguin algorithm update, the practice of over-optimization violates Google’s Webmaster Guidelines. Websites that practice over-optimization are penalized; this penalty results in a loss of credibility as a website and a decrease in search engine ranking. Any written content should have 2-3% keywords, so a 100 word article should only contain 2-3 keywords.

SEO Myth: Meta tags are important to the SEO process

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SEO actually does not care for meta tags. SEO is interested in the title tag and the meta description tag. A title tag is the main text that describes an online document. The title tag is a vital element to SEO because it appears in three important places: browsers, search engine results page, and external websites. A meta description tag is a 150 character snippet of a page, article, post, etc. Placing significant and relevant keywords into the title tag and the meta description tag will greatly improve your SEO efforts.

How to Avoid and Resolve SEO Penalties

The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued

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