Blurred Lines: Why Social Media Marketing Just Got Tougher

By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience. It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who pay … Continued

The Millennials Are Coming! The Millenials Are Coming! You Better Go Live to Get Their Attention!

By Leticia Remauro The world of marketing is changing because the largest generation inhabiting the Earth – the Millennials – are starting to call the shots. If you haven’t noticed, Millennials look at marketing differently than the generations before them.  For Millennials, the phrase “bigger and better” means that the product is wasteful, and “new and improved” means you didn’t get it right the first time.  “Crazy Eddie” type commercials are a turn off to Millennials who prefer their marketing to be engaging rather than loud and over the top. Millennials are the most educated generation so if you want … Continued

The Necessity of Professional Photography

Professional photography is a necessity that all businesses must invest in. The power of professional photography should never be underestimated or undervalued. It has immense value in attracting potential customers to your products or services. I’ll use food photography as it is the best example to show the importance of professional photography. Consider the fast food that you may have eaten at McDonald’s, at Burger King or at any fast food establishment. Order any burger from these establishments and it’s very likely that you’ll receive something that does not really look appetizing because the patty may be lopsided, the lettuce is half … Continued

Marketing Budget: How To Determine Your Monthly Marketing Spend

If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued

Success With Google AdWords in Staten Island

Success With AdWords Struggling with ideas on how to promote your business on a limited budget? Don’t worry, we are too! But after reading this we hope to provide a solution for any size business and budget. You probably know what AdWords are, without knowing it. Every time you do a web search the search engine you’re using will populate the top and sides of the search results with banner advertisements. These advertisements are created via Google AdWords. Google allows you to advertise products and services you are selling or promoting on your website through Google AdWords. Why is this … Continued

How to Choose the Right Marketing Firm

There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued