Social Media and its Effects on Marketing Today

By Ryan Gumb Social media has become a regular part of everyday life for countless individuals around the world. When we wake up in the morning the first thing that we do is grab our phones to check our social media accounts. In fact, for many of us, the time spent sleeping is the longest period of time we go without checking our social media accounts. It is an undeniable fact that social media has made its way into our society in a variety of different aspects. One of the greatest ways that it has impacted society can be found … Continued

Generational Marketing in 2019

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By Ryan Gumb When developing a marketing strategy, age and generation are factors that need to be taken into account. We’ve all heard terms like “Millennials,” and “Baby Boomers,” thrown around, but what do they actually mean? And how do you figure out which generation that you’re a part of? Well, unfortunately… it’s not so simple. There is a lot of debate over the exact point of time in which one generation transitions into another. However, our behavior and media habits can give us a clearer explanation about which age bracket we truly belong in. Baby Boomers (1946-1964) Unlike the … Continued

Why and How to Launch a Podcast

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Convenience. In this fast-moving, digital age, convenience is key – that’s why, after losing a ton of holiday sales to Amazon, Toys ‘R’ Us has decided to close an additional 200 stores. After all, shopping online from your living room couch is far more convenient than driving to the store, finding a parking spot, searching a 20,000 square-foot-building for the item you want to buy, then standing in a long line of frustrated parents and screaming children waiting to pay.  Even utilitarian tasks, such as checking the weather and turning on the lights, are being simplified with products like the Amazon Echo … Continued

Blurred Lines: Why Social Media Marketing Just Got Tougher

By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience.  It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who … Continued

The Times Have Changed: Social Media and Relationships

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You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued