You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued
The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued
If you don’t measure your results you will never learn what or when to post , you will never see if your social campaigns are working. Tracking is paramount, Google analytic will provide you with a good starting point and it is free; if your not able to setup Google analytic or get a professional too do it for you you can always fall back on the social networks , most of them provide a way for you to see tracking information , one example of this is Facebook Incites.. study your audience behaviors , get to know their habits … Continued
The best way to reward your loyal social media followers and to obtain a new audience is promotions and contests. You can run specials and promotions that offer cash prizes or free products and services for the users that shares your content the most (Leader-board Contests) or offer a prize for the most likes obtained in a specific period of time. There are endless possibilities for social contest and promotions use them to your advantage.
Don’t forget to schedule post for the holidays and for your company milestones. If you own a gym , make sure your class schedule is part of your post rotation, if your a restaurant owner make sure to post your daily specials in the morning, if your selling a product make sure to send your specials out via social media. Information is king, provide it for your members and they will engage with you more often and visit your page more frequently.
As in life so goes social media, timing is everything. Analyze your businesses social media pages to learn when your audience is most active and then plan your posting schedule around your audience not your convenience. Knowing the best time to make a post is as important as the content that is in it. There are many analysis tools that can help you make this decision like; Google Analytic , Facebook Incites and a myriad of others. It is your objective to get the most eyes as possible to see your content , time it right and you will.
Any company who promises you a ton of likes or fans quickly is LYING to you. There are no shortcuts to social media marketing, its a slow moving strategy with a huge long term payback. Once you have a captive social media audience built you will reap the benefits of social marketing; Re-Marketing. Take your time and provide your audience with useful content they want to share and your audience will build slow and steady and they will be an audience that is interested in your business or market.
Make a home base for your content, the best place for a home base is a blog if your site doesn’t have a blog , add one as soon as possible. If your going to market to social media you should send them back to your website to visit and learn more about your company and possibly capture them as a lead via a call to action form or contest.
Social Media marketing isn’t just posting to Facebook , Twitter or LinkedIn; social media websites allow you to communicate directly with your clients on a wide variety of platforms. It is a representation of your brand and should be treated as such, use high quality content when posting to your social media sites, use high quality photos – treat every social communication as if it were a face to face encounter and treat your social media sites as if they were your store front, neat clean and a good representation of your brand.