Has the Fourth Estate Elevated Itself to Ruling Class?

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For 25 years I have made my living in public relations. Over the years I have established relationships with members of the New York City Press Corps who have allowed me to pitch story ideas. The stories that get picked up must pass intense scrutiny by reporters and editors who look for facts to back up my claims – that’s because the New York City Press Corps consists of the savviest people the “fourth estate” has ever known – upholding their responsibility to report the unbiased truth to the masses at all times. Hundreds of years ago, the press was … Continued

SEO Enhanced Social Marketing. The Way Of The Future.

Social Media Marketing has become one of the strongest avenues for businesses to showcase their products and services to a vast marketplace. If done correctly, this form of marketing can be more cost effective than traditional methods that companies have become accustom to (for example, print ads).  The most important factor to having a superior, traffic driven social network comes from engaging content. Your postings in each social network should engage your followers on a daily basis. Postings without engagement is essentially useless as these posts do nothing more than flood the feed.