Make a home base for your content, the best place for a home base is a blog if your site doesn’t have a blog , add one as soon as possible. If your going to market to social media you should send them back to your website to visit and learn more about your company and possibly capture them as a lead via a call to action form or contest.
Social Media marketing isn’t just posting to Facebook , Twitter or LinkedIn; social media websites allow you to communicate directly with your clients on a wide variety of platforms. It is a representation of your brand and should be treated as such, use high quality content when posting to your social media sites, use high quality photos – treat every social communication as if it were a face to face encounter and treat your social media sites as if they were your store front, neat clean and a good representation of your brand.
Even if you have an interesting or well sought after topic , content is very important. Using high quality photos and expertly written content to engage your visitors. Well written useful content will always perform well in the search engines but this shouldn’t be your primary concern.
Social Media Marketing has become one of the strongest avenues for businesses to showcase their products and services to a vast marketplace. If done correctly, this form of marketing can be more cost effective than traditional methods that companies have become accustom to (for example, print ads). The most important factor to having a superior, traffic driven social network comes from engaging content. Your postings in each social network should engage your followers on a daily basis. Postings without engagement is essentially useless as these posts do nothing more than flood the feed.