Social Media Marketing has become one of the strongest avenues for businesses to showcase their products and services to a vast marketplace. If done correctly, this form of marketing can be more cost effective than traditional methods that companies have become accustom to (for example, print ads). The most important factor to having a superior, traffic driven social network comes from engaging content. Your postings in each social network should engage your followers on a daily basis. Postings without engagement is essentially useless as these posts do nothing more than flood the feed.
Social networks like Facebook, are indirectly tied together with the top search engines (Google, Bing, Yahoo, etc.). This connection between the two bounces information back and forth to companies throughout the web world. Even though a company may feel that they have a strong social presence since they have a large following list, they actually may not! This is due to a lack in SEO driven content in all their networks. Creating a strong social presence requires innovative engaging content that directly ties to the keywords used within their respected industry. Successful companies such as Toyota, use SEO driven content to increase their engagement on each social network as well as all other areas throughout the web. It’s very easy for a business to create a social network page like Facebook and invite people to follow their page, but to get these followers to become future clients involves a detailed strategy that is centered on SEO driven content.
Here at GO Social, we specialize in SEO content driven social marketing. Our innovative process is powered directly through custom proprietary software, which enables our clients to have a powerful social presence along with distinctive analytic reporting. Contact us to learn how GO Social can increase the growth of your business.