Social Media and its Effects on Marketing Today

21. Jun | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Ryan Gumb Social media has become a regular part of everyday life for countless individuals around the world. When we wake up in the morning the first thing that we do is grab our phones to check our social media accounts. In fact, for many of us, the time spent sleeping is the longest period of time we go without checking our social media accounts. It is an undeniable fact that social media has made its way into our society in a variety of different aspects. One of the greatest ways that it has impacted society can be found … Continued

How to Be a Better Client and Maximize Your Marketing Efforts

4. Apr | by | Marketing Services, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Some industries are labeled with a bad reputation no matter how trustworthy the individual business entity is. Auto body shops and marketers are two such industries.  So what happens when a well-known marketing agency teams up with Staten Island’s only environmentally friendly auto body shop to increase business? This week’s Vonsense podcast, “How to be a better client” can answer that question. This week the Von Agency team spoke with Barry Crupi, Co-owner and operator of Barry’s Auto Body to get his opinion about why his various marketing campaigns have been successful. The first point that Barry brought up was … Continued

Why and How to Launch a Podcast

26. Feb | by | Marketing Services, SMM, Social | 0 comments:

Convenience. In this fast-moving, digital age, convenience is key – that’s why, after losing a ton of holiday sales to Amazon, Toys ‘R’ Us has decided to close an additional 200 stores. After all, shopping online from your living room couch is far more convenient than driving to the store, finding a parking spot, searching a 20,000 square-foot-building for the item you want to buy, then standing in a long line of frustrated parents and screaming children waiting to pay.  Even utilitarian tasks, such as checking the weather and turning on the lights, are being simplified with products like the Amazon Echo … Continued

Blurred Lines: Why Social Media Marketing Just Got Tougher

12. Feb | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience.  It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who … Continued

The Times Have Changed: Social Media and Relationships

8. Apr | by | Op-Ed, SEO, SMM, Social | 0 comments:

You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued

How to Avoid and Resolve SEO Penalties

10. Dec | by | SEO, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued

Social Media Marketing Tips: Measure your results

9. Dec | by | SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

If you don’t measure your results you will never learn what or when to post , you will never see if your social campaigns are working. Tracking is paramount, Google analytic will provide you with a good starting point and it is free; if your not able to setup Google analytic or get a professional too do it for you you can always fall back on the social networks , most of them provide a way for you to see tracking information , one example of this is Facebook Incites.. study your audience behaviors , get to know their habits … Continued

Social Media Marketing Tip: Engaging Promotions and Contest

9. Dec | by | SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

The best way to reward your loyal social media followers and to obtain a new audience is promotions and contests. You can run specials and promotions that offer cash prizes or free products and services for the users that shares your content the most (Leader-board Contests) or offer a prize for the most likes obtained in a specific period of time. There are endless possibilities for social contest and promotions use them to your advantage.

Social Media Marketing Tip: Build social post around your business / holiday schedule

9. Dec | by | SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Don’t forget to schedule post for the holidays and for your company milestones. If you own a gym , make sure your class schedule is part of your post rotation, if your a restaurant owner make sure to post your daily specials in the morning, if your selling a product make sure to send your specials out via social media. Information is king, provide it for your members and they will engage with you more often and visit your page more frequently.

Social Media Marketing Tip: Timing is Everything

9. Dec | by | SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

As in life so goes social media, timing is everything. Analyze your businesses social media pages to learn when your audience is most active and then plan your posting schedule around your audience not your convenience. Knowing the best time to make a post is as important as the content that is in it.  There are many analysis tools that can help you make this decision like; Google Analytic , Facebook Incites and a myriad of others.  It is your objective to get the most eyes as possible to see your content , time it right and you will.

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