Why and How to Launch a Podcast

By Joseph Corrado Quadara


In this fast-moving, digital age, convenience is key – that’s why, after losing a ton of holiday sales to Amazon, Toys ‘R’ Us has decided to close an additional 200 stores. After all, shopping online from your living room couch is far more convenient than driving to the store, finding a parking spot, searching a 20,000 square-foot-building for the item you want to buy, then standing in a long line of frustrated parents and screaming children waiting to pay.

Even utilitarian tasks, such as checking the weather and turning on the lights, are being simplified with products like the Amazon Echo and Google Home.

But making things convenient isn’t enough to attract millennial shoppers. If you want this demographic to spend their money on your product, you have to give them content- and not just any content either. Millennials want valuable content that can be consumed effortlessly in a short period of time while they drive, work out, do laundry or tackle any other task that requires less than 100% of their attention. Podcasts are a perfect medium by which to deliver your message because they tick off both boxes.

Launching a podcast is one of the best ways to spread awareness about your business, cause, hobby or message. Approximately 24% of Americans (67 million people) above the age of 12  listen to podcasts monthly. That’s a staggeringly large number of potential disciples primed to receive your message.  If that statement of fact didn’t sell you on the reach of podcasts, consider this- 21% of Americans practice  Catholicism which means that podcasts are more common in this country than a 2,000 year-old religion.

So now that you’re convinced that podcasts are far reaching, you will need to establish a format that people will want to follow. Unfortunately, there is no “secret sauce” for building a successful podcast. However, there are a few tips and tricks that will increase your chances of engaging your audience and attaining steady growth.

Consistency is important when launching a podcast. Know how many hours you are able to dedicate to your podcast, then build a schedule for creating and posting your content and stick to it. Be realistic when determining the amount of high-quality content you are capable of producing and the number of hours you are willing to put in. Remember, if you want your audience to be loyal to you, you must be loyal to them.

Professional equipment and a suitable environment can make a good podcast great. Be sure to use state-of-the art equipment, and top-notch software to deliver the highest-possible sound quality to your audience. Each and every episode becomes an audible representation of you and your company so don’t cheap out.

Generating content that your target audience considers valuable is one of the most important steps in creating a successful podcast; do your research. Keep yourself open to suggestions and try to find interesting guests who can relate to your audience.

It is important that your content lives on a variety of different platforms to allow your audience an opportunity to listen, engage, and comment with ease. Remember, content and convenience are essential.

Hiring a professional to edit and distribute your podcast can increase the number of active listeners and keep them interested.

Lastly, it is important to give your podcast a title that will grab people’s attention and help them understand your goals.

The wealth of voice-activated technology available on the market today is making podcasts more accessible. You can take advantage of this valuable and cost effective medium to tell your story to the millions of people waiting to hear it.

Need help building or marketing your business podcast? Contact us on one of our social media pages or call at (718)-873-4004.

The Von Agency will launch its company podcast, “Vonsense”, on March 1st. We will be providing tips on  digital marketing, public relations and the ever-changing world of social media. Don’t miss out!

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