Convenience. In this fast-moving, digital age, convenience is key – that’s why, after losing a ton of holiday sales to Amazon, Toys ‘R’ Us has decided to close an additional 200 stores. After all, shopping online from your living room couch is far more convenient than driving to the store, finding a parking spot, searching a 20,000 square-foot-building for the item you want to buy, then standing in a long line of frustrated parents and screaming children waiting to pay. Even utilitarian tasks, such as checking the weather and turning on the lights, are being simplified with products like the Amazon Echo … Continued
Blurred Lines: Why Social Media Marketing Just Got Tougher
12. Feb | by George |
Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing |
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By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience. It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who … Continued