Coronavirus’ Impact on the Marketing Industry

7. Aug | by | Marketing Services, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

The impact of the Covid-19 virus has been massive and widespread. Almost every single industry that you can imagine has felt the effects that the shockwave of the Coronavirus has left in its wake, and the marketing industry is no exception. With much of the population forced to self-isolate at home, digital marketing has become even more crucial than ever before as people have become increasingly reliant on technology in order to stay in contact with one another. Marketers and brands have had to make several adjustments as a result of the pandemic, and interestingly enough, many unexpected opportunities and … Continued

Tik Tok Performance Improvement Tips:

7. Aug | by | Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Ever since its debut in September 2016, Tik Tok has emerged as one of the fastest growing social media platforms available. Younger individuals in particular, such as members of Gen Z and Millenials have really helped to popularize the platform, creating viral trends and dances that have reached across the globe. The viral nature of Tik Tok is part of what is so enticing about it to begin with; the idea of being able to record a message or participate in a trend and have your voice heard by millions of people from all different walks of life can be … Continued

Social Media and its Effects on Marketing Today

21. Jun | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Ryan Gumb Social media has become a regular part of everyday life for countless individuals around the world. When we wake up in the morning the first thing that we do is grab our phones to check our social media accounts. In fact, for many of us, the time spent sleeping is the longest period of time we go without checking our social media accounts. It is an undeniable fact that social media has made its way into our society in a variety of different aspects. One of the greatest ways that it has impacted society can be found … Continued

How to Be a Better Client and Maximize Your Marketing Efforts

4. Apr | by | Marketing Services, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Some industries are labeled with a bad reputation no matter how trustworthy the individual business entity is. Auto body shops and marketers are two such industries.  So what happens when a well-known marketing agency teams up with Staten Island’s only environmentally friendly auto body shop to increase business? This week’s Vonsense podcast, “How to be a better client” can answer that question. This week the Von Agency team spoke with Barry Crupi, Co-owner and operator of Barry’s Auto Body to get his opinion about why his various marketing campaigns have been successful. The first point that Barry brought up was … Continued

Blurred Lines: Why Social Media Marketing Just Got Tougher

12. Feb | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience.  It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who … Continued

The Millennials Are Coming! The Millenials Are Coming! You Better Go Live to Get Their Attention!

22. Dec | by | Marketing Services, Social Marketing Tips, Social Media Marketing | 0 comments:

By Leticia Remauro The world of marketing is changing because the largest generation inhabiting the Earth – the Millennials – are starting to call the shots. If you haven’t noticed, Millennials look at marketing differently than the generations before them.  For Millennials, the phrase “bigger and better” means that the product is wasteful, and “new and improved” means you didn’t get it right the first time.  “Crazy Eddie” type commercials are a turn off to Millennials who prefer their marketing to be engaging rather than loud and over the top. Millennials are the most educated generation so if you want … Continued

Social Media 101 for Old Schoolers

20. Oct | by | Social Media Management, Social Media Marketing | 0 comments:

For the older crowd, which is pretty much anyone born before 1990, social media may seem bizarre to them. Growing up, the older crowd didn’t have five hundred friends. They had a few friends because quality beats quantity any day.  The best moments of their youth were captured in photographs or permanently stored in their memories, not uploaded onto Instagram for everyone to “like.” Though we advance to new levels in technology, we seem to lose something very human along the way. But there’s no use crying over spilled milk. Social media has heavily integrated itself into everyone’s lives. Grandparents use it … Continued

Marketing Budget: How To Determine Your Monthly Marketing Spend

13. Nov | by | Marketing Services, Op-Ed, Social Media Marketing | 0 comments:

If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued

How to Choose the Right Marketing Firm

17. Sep | by | Marketing Services, Op-Ed, Social Marketing Tips, Social Media Management, Social Media Marketing, Web Services | 0 comments:

There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued

SEO Myth: Filling my website with loads of content will prove my SEO effort

11. Dec | by | SEO, Social Media Marketing | 0 comments:

Filling your website with loads of trustworthy, relevant and high-quality content will improve your SEO efforts. Writing for the sake of filling will likely damage your website’s credibility. One of Panda’s functions is to reward websites with high-quality content a higher search engine ranking and to punish websites with low-quality content a lower search engine ranking. High-quality content is professionally written and structured, meaning that the content is void of grammar and spelling mistakes, the information is trustworthy, and the content is relevant to the topic. The phrase “quality over quantity” is your mantra for best SEO content writing practices.

1 2 3