Coronavirus’ Impact on the Marketing Industry

7. Aug | by | Marketing Services, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

The impact of the Covid-19 virus has been massive and widespread. Almost every single industry that you can imagine has felt the effects that the shockwave of the Coronavirus has left in its wake, and the marketing industry is no exception. With much of the population forced to self-isolate at home, digital marketing has become even more crucial than ever before as people have become increasingly reliant on technology in order to stay in contact with one another. Marketers and brands have had to make several adjustments as a result of the pandemic, and interestingly enough, many unexpected opportunities and … Continued

Tik Tok Performance Improvement Tips:

7. Aug | by | Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Ever since its debut in September 2016, Tik Tok has emerged as one of the fastest growing social media platforms available. Younger individuals in particular, such as members of Gen Z and Millenials have really helped to popularize the platform, creating viral trends and dances that have reached across the globe. The viral nature of Tik Tok is part of what is so enticing about it to begin with; the idea of being able to record a message or participate in a trend and have your voice heard by millions of people from all different walks of life can be … Continued

Social Media and its Effects on Marketing Today

21. Jun | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Ryan Gumb Social media has become a regular part of everyday life for countless individuals around the world. When we wake up in the morning the first thing that we do is grab our phones to check our social media accounts. In fact, for many of us, the time spent sleeping is the longest period of time we go without checking our social media accounts. It is an undeniable fact that social media has made its way into our society in a variety of different aspects. One of the greatest ways that it has impacted society can be found … Continued

Generational Marketing in 2019

18. Jun | by | Marketing Services, Social, Social Marketing Tips | 0 comments:

By Ryan Gumb When developing a marketing strategy, age and generation are factors that need to be taken into account. We’ve all heard terms like “Millennials,” and “Baby Boomers,” thrown around, but what do they actually mean? And how do you figure out which generation that you’re a part of? Well, unfortunately… it’s not so simple. There is a lot of debate over the exact point of time in which one generation transitions into another. However, our behavior and media habits can give us a clearer explanation about which age bracket we truly belong in. Baby Boomers (1946-1964) Unlike the … Continued

How to Be a Better Client and Maximize Your Marketing Efforts

4. Apr | by | Marketing Services, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

Some industries are labeled with a bad reputation no matter how trustworthy the individual business entity is. Auto body shops and marketers are two such industries.  So what happens when a well-known marketing agency teams up with Staten Island’s only environmentally friendly auto body shop to increase business? This week’s Vonsense podcast, “How to be a better client” can answer that question. This week the Von Agency team spoke with Barry Crupi, Co-owner and operator of Barry’s Auto Body to get his opinion about why his various marketing campaigns have been successful. The first point that Barry brought up was … Continued

Blurred Lines: Why Social Media Marketing Just Got Tougher

12. Feb | by | Marketing Services, SMM, Social, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

By Joseph Corrado Quadara If you’re an avid social media user (like 80% of the U.S population) you’ve probably noticed the frequent updates that take place on your favorite platforms. These changes happen so often that users are left confused and frustrated. Seems counter-intuitive since the purpose of the platform is to provide a positive user experience.  It seems like social media companies are spiraling deeper and deeper into a game of Monkey in the Middle. On one side are the billions of loyal users essential to a company’s success. On the other side are the millions of businesses/advertisers who … Continued

The Millennials Are Coming! The Millenials Are Coming! You Better Go Live to Get Their Attention!

22. Dec | by | Marketing Services, Social Marketing Tips, Social Media Marketing | 0 comments:

By Leticia Remauro The world of marketing is changing because the largest generation inhabiting the Earth – the Millennials – are starting to call the shots. If you haven’t noticed, Millennials look at marketing differently than the generations before them.  For Millennials, the phrase “bigger and better” means that the product is wasteful, and “new and improved” means you didn’t get it right the first time.  “Crazy Eddie” type commercials are a turn off to Millennials who prefer their marketing to be engaging rather than loud and over the top. Millennials are the most educated generation so if you want … Continued

The Necessity of Professional Photography

5. Jan | by | Marketing Services, Social Marketing Tips, Staten Island | 0 comments:

Professional photography is a necessity that all businesses must invest in. The power of professional photography should never be underestimated or undervalued. It has immense value in attracting potential customers to your products or services. I’ll use food photography as it is the best example to show the importance of professional photography. Consider the fast food that you may have eaten at McDonald’s, at Burger King or at any fast food establishment. Order any burger from these establishments and it’s very likely that you’ll receive something that does not really look appetizing because the patty may be lopsided, the lettuce is half … Continued

How to Choose the Right Marketing Firm

17. Sep | by | Marketing Services, Op-Ed, Social Marketing Tips, Social Media Management, Social Media Marketing, Web Services | 0 comments:

There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued

How to Avoid and Resolve SEO Penalties

10. Dec | by | SEO, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing | 0 comments:

The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued

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