A High Quality Website is Made Of… When you hear the term “high quality” attached to an item, you probably think it took time and loads of benjamins for that item to be high quality. That may be the case for diamonds, Bentleys, and a good meal. But when it comes to a website, it’s easier than you think and much cheaper than you imagine. This will come to you as a surprise, but you don’t have to spend a lot to get a lot. In reality, a high quality website can be cost free assuming you are a type … Continued
The Times Have Changed: Social Media and Relationships
You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued
SEO Myth: Filling my website with loads of content will prove my SEO effort
Filling your website with loads of trustworthy, relevant and high-quality content will improve your SEO efforts. Writing for the sake of filling will likely damage your website’s credibility. One of Panda’s functions is to reward websites with high-quality content a higher search engine ranking and to punish websites with low-quality content a lower search engine ranking. High-quality content is professionally written and structured, meaning that the content is void of grammar and spelling mistakes, the information is trustworthy, and the content is relevant to the topic. The phrase “quality over quantity” is your mantra for best SEO content writing practices.
SEO Myth: The practice of spamming the search engines can deliver a big payout
You have more to lose and nearly nothing to gain if you practice spamming search engines. Search engines nowadays are remarkable intelligent as they can detect and fight spam manipulation. Google’s Panda is a perfect example of this remarkable intelligence. Since the launch of Google’s Panda, this sophisticate program has mercilessly crushed spam and low-quality websites on a scale unimaginable. If you think you can beat the machine and the corporation that backs it, good luck.
SEO Myth: Keyword stuffing is how search engines will find my website
Since the launch of Google’s Penguin algorithm update, the practice of over-optimization violates Google’s Webmaster Guidelines. Websites that practice over-optimization are penalized; this penalty results in a loss of credibility as a website and a decrease in search engine ranking. Any written content should have 2-3% keywords, so a 100 word article should only contain 2-3 keywords.
SEO Myth: Meta tags are important to the SEO process
SEO actually does not care for meta tags. SEO is interested in the title tag and the meta description tag. A title tag is the main text that describes an online document. The title tag is a vital element to SEO because it appears in three important places: browsers, search engine results page, and external websites. A meta description tag is a 150 character snippet of a page, article, post, etc. Placing significant and relevant keywords into the title tag and the meta description tag will greatly improve your SEO efforts.
SEO Myth: Search engine submissions will help with your SEO efforts
Perhaps back in the classic days of SEO (late 1990’s), but nowadays search engines all publicly note that they rarely use “submission” URLs because it’s useless to the practice of modern SEO. Don’t fall prey to an SEO offering “search engine submission” services; that SEO just wants your money.
How to Avoid and Resolve SEO Penalties
10. Dec | by George Passariello |
SEO, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued
Top 10 SEO Content Writing Rules
Content is everything – Well written, high-quality content will provide you with more SEO benefits than you can imagine. Since the launch of Google’s Panda, websites with trustworthy, original, and high-quality content are rewarded with higher search engine rankings and websites with unspecific, crummy, low-quality content are punished with lower search engine rankings. Have fun, but stay on topic – Let your readers know who you are by adding some personality to your writing. Writing should always be fun and engaging for the writer and the reader. However, always keep in mind that you must stay on topic. Avoid unrelated … Continued
Social Media Marketing Tip: Know What Social Media Marketing Means
Social Media marketing isn’t just posting to Facebook , Twitter or LinkedIn; social media websites allow you to communicate directly with your clients on a wide variety of platforms. It is a representation of your brand and should be treated as such, use high quality content when posting to your social media sites, use high quality photos – treat every social communication as if it were a face to face encounter and treat your social media sites as if they were your store front, neat clean and a good representation of your brand.