By Leticia Remauro On November 8, 2016, pollsters, newscasters, the Hollywood elite and big city dwellers were all dealt a shocking blow when Donald Trump was elected as the 45th President of the United States of America. I watched the returns in my home, surrounded by my family who had spent the last 18 months glued to the television following the campaign on 24 hour news shows such as CNN and Fox & Friends. In the 23 years I have spent in politics, never has my family been this interested in an election. What made this election different from elections … Continued
Marketing Budget: How To Determine Your Monthly Marketing Spend
If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued
How to Choose the Right Marketing Firm
17. Sep | by George Passariello |
Marketing Services, Op-Ed, Social Marketing Tips, Social Media Management, Social Media Marketing, Web Services |
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There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued
The Times Have Changed: Social Media and Relationships
You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued