Spending on search engine advertisements will not improve your organic SEO rankings. Search engines like Google and Bing, have erected barriers that prevent the crossover of paid search results and organic search results.
SEO Myth: Keyword stuffing is how search engines will find my website
Since the launch of Google’s Penguin algorithm update, the practice of over-optimization violates Google’s Webmaster Guidelines. Websites that practice over-optimization are penalized; this penalty results in a loss of credibility as a website and a decrease in search engine ranking. Any written content should have 2-3% keywords, so a 100 word article should only contain 2-3 keywords.
SEO Myth: Meta tags are important to the SEO process
SEO actually does not care for meta tags. SEO is interested in the title tag and the meta description tag. A title tag is the main text that describes an online document. The title tag is a vital element to SEO because it appears in three important places: browsers, search engine results page, and external websites. A meta description tag is a 150 character snippet of a page, article, post, etc. Placing significant and relevant keywords into the title tag and the meta description tag will greatly improve your SEO efforts.
SEO Myth: Search engine submissions will help with your SEO efforts
Perhaps back in the classic days of SEO (late 1990’s), but nowadays search engines all publicly note that they rarely use “submission” URLs because it’s useless to the practice of modern SEO. Don’t fall prey to an SEO offering “search engine submission” services; that SEO just wants your money.
How to Avoid and Resolve SEO Penalties
10. Dec | by George Passariello |
SEO, SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued
Top 10 SEO Content Writing Rules
Content is everything – Well written, high-quality content will provide you with more SEO benefits than you can imagine. Since the launch of Google’s Panda, websites with trustworthy, original, and high-quality content are rewarded with higher search engine rankings and websites with unspecific, crummy, low-quality content are punished with lower search engine rankings. Have fun, but stay on topic – Let your readers know who you are by adding some personality to your writing. Writing should always be fun and engaging for the writer and the reader. However, always keep in mind that you must stay on topic. Avoid unrelated … Continued
Social Media Marketing Tips: Measure your results
9. Dec | by George Passariello |
SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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If you don’t measure your results you will never learn what or when to post , you will never see if your social campaigns are working. Tracking is paramount, Google analytic will provide you with a good starting point and it is free; if your not able to setup Google analytic or get a professional too do it for you you can always fall back on the social networks , most of them provide a way for you to see tracking information , one example of this is Facebook Incites.. study your audience behaviors , get to know their habits … Continued
Social Media Marketing Tip: Engaging Promotions and Contest
9. Dec | by George Passariello |
SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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The best way to reward your loyal social media followers and to obtain a new audience is promotions and contests. You can run specials and promotions that offer cash prizes or free products and services for the users that shares your content the most (Leader-board Contests) or offer a prize for the most likes obtained in a specific period of time. There are endless possibilities for social contest and promotions use them to your advantage.
Social Media Marketing Tip: Build social post around your business / holiday schedule
9. Dec | by George Passariello |
SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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Don’t forget to schedule post for the holidays and for your company milestones. If you own a gym , make sure your class schedule is part of your post rotation, if your a restaurant owner make sure to post your daily specials in the morning, if your selling a product make sure to send your specials out via social media. Information is king, provide it for your members and they will engage with you more often and visit your page more frequently.
Social Media Marketing Tip: Timing is Everything
9. Dec | by George Passariello |
SMM, Social Marketing Tips, Social Media Management, Social Media Marketing |
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As in life so goes social media, timing is everything. Analyze your businesses social media pages to learn when your audience is most active and then plan your posting schedule around your audience not your convenience. Knowing the best time to make a post is as important as the content that is in it. There are many analysis tools that can help you make this decision like; Google Analytic , Facebook Incites and a myriad of others. It is your objective to get the most eyes as possible to see your content , time it right and you will.