For the older crowd, which is pretty much anyone born before 1990, social media may seem bizarre to them. Growing up, the older crowd didn’t have five hundred friends. They had a few friends because quality beats quantity any day. The best moments of their youth were captured in photographs or permanently stored in their memories, not uploaded onto Instagram for everyone to “like.” Though we advance to new levels in technology, we seem to lose something very human along the way. But there’s no use crying over spilled milk. Social media has heavily integrated itself into everyone’s lives. Grandparents use it … Continued
What Makes a Quality Website?
A High Quality Website is Made Of… When you hear the term “high quality” attached to an item, you probably think it took time and loads of benjamins for that item to be high quality. That may be the case for diamonds, Bentleys, and a good meal. But when it comes to a website, it’s easier than you think and much cheaper than you imagine. This will come to you as a surprise, but you don’t have to spend a lot to get a lot. In reality, a high quality website can be cost free assuming you are a type … Continued
The Necessity of Professional Photography
5. Jan | by George Passariello |
Marketing Services, Social Marketing Tips, Staten Island |
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Professional photography is a necessity that all businesses must invest in. The power of professional photography should never be underestimated or undervalued. It has immense value in attracting potential customers to your products or services. I’ll use food photography as it is the best example to show the importance of professional photography. Consider the fast food that you may have eaten at McDonald’s, at Burger King or at any fast food establishment. Order any burger from these establishments and it’s very likely that you’ll receive something that does not really look appetizing because the patty may be lopsided, the lettuce is half … Continued
Marketing Budget: How To Determine Your Monthly Marketing Spend
If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued
Success With Google AdWords in Staten Island
23. Oct | by George Passariello |
Google Business Services, Marketing Services, Web Services |
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Success With AdWords Struggling with ideas on how to promote your business on a limited budget? Don’t worry, we are too! But after reading this we hope to provide a solution for any size business and budget. You probably know what AdWords are, without knowing it. Every time you do a web search the search engine you’re using will populate the top and sides of the search results with banner advertisements. These advertisements are created via Google AdWords. Google allows you to advertise products and services you are selling or promoting on your website through Google AdWords. Why is this … Continued
Google Business View: Why You Need It
18. Sep | by George Passariello |
Google Business Services, Web Development, Web Services |
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Google Business View: Why Your Business Needs It As a marketing company, we have to occasionally market our own business. It’s an ongoing exercise and we use our successful efforts as case studies for existing and potential clients. What better way to give you an example by talking about Google Business View and the why you need this service for your company. Google Business View isn’t some kind of crazy voodoo magic, but after reading it’s description you may think that. So basically Google trained and certified (not everyone is qualified to do this) photographers come to your business location … Continued
How to Choose the Right Marketing Firm
17. Sep | by George Passariello |
Marketing Services, Op-Ed, Social Marketing Tips, Social Media Management, Social Media Marketing, Web Services |
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There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued
The Times Have Changed: Social Media and Relationships
You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued
SEO Myth: Filling my website with loads of content will prove my SEO effort
Filling your website with loads of trustworthy, relevant and high-quality content will improve your SEO efforts. Writing for the sake of filling will likely damage your website’s credibility. One of Panda’s functions is to reward websites with high-quality content a higher search engine ranking and to punish websites with low-quality content a lower search engine ranking. High-quality content is professionally written and structured, meaning that the content is void of grammar and spelling mistakes, the information is trustworthy, and the content is relevant to the topic. The phrase “quality over quantity” is your mantra for best SEO content writing practices.
SEO Myth: The practice of spamming the search engines can deliver a big payout
You have more to lose and nearly nothing to gain if you practice spamming search engines. Search engines nowadays are remarkable intelligent as they can detect and fight spam manipulation. Google’s Panda is a perfect example of this remarkable intelligence. Since the launch of Google’s Panda, this sophisticate program has mercilessly crushed spam and low-quality websites on a scale unimaginable. If you think you can beat the machine and the corporation that backs it, good luck.