Professional photography is a necessity that all businesses must invest in. The power of professional photography should never be underestimated or undervalued. It has immense value in attracting potential customers to your products or services. I’ll use food photography as it is the best example to show the importance of professional photography. Consider the fast food that you may have eaten at McDonald’s, at Burger King or at any fast food establishment. Order any burger from these establishments and it’s very likely that you’ll receive something that does not really look appetizing because the patty may be lopsided, the lettuce is half crushed, the tomato has discoloration, and the condiments are in a spray of disarray. Now let’s add in the known fact that fast food is detrimental to one’s health, we have to ask – why do people buy and consume fast food? Because they usually see an advertisement about the product before buying the product.
Fast food establishments use professional photography to turn their unappetizing food into five-star entrees. An advertisement of McDonald’s Big Mac is beautiful. Two juicy patties wedged between three fresh soft buns, all topped with perfect slices of lettuce, tomatoes, pickles and onions, and finished with a perfect amount of secret sauce which ensures a flavorful bite every time without fail. Why would you not want to buy one? But you know the Big Mac you order from the fast food chain does not even closely resemble the Big Mac you see on advertisements. McDonald’s uses professional photography so that they can depict a level of quality, even though it is never found in their actual products.
McDonald’s and other fast food establishments are capitalizing on first impressions through the use of professional photography. And it’s something that you should capitalize on as well. Whatever product or service you offer, you must think about how you are coming across to your customers. If the photography used to depict your business looks cheap, then customers will likely think that your business is cheap. And unless you want that, you should avoid cheap photography. Now if you want your business to look professional, then it’s obvious that professional photography is your calling. Though you may have to spend a decent amount of money in order to get fully finished professional photos, just remember that a picture is worth a thousand words. Choose what you want your photography to say about your business.