By the Numbers – Why a Female, Cubano/Greeco Can Become New York City’s Next Mayor

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By Leticia Remauro As a former Republican County Chairman and a political operative, I have a certain affection for numbers – especially when they are in the form of demographics, voting trends, polling data and political analysis.  To me, and others like me, those numbers are the basis for every political campaign.  I used those numbers when, in February 2015, I predicted that Trump would likely be the Republican nominee even though I was supporting someone else, and again on November 8th 2016 when I appeared on PIX11 morning show declaring that Trump would beat Clinton in Florida and win … Continued

The Millennials Are Coming! The Millenials Are Coming! You Better Go Live to Get Their Attention!

By Leticia Remauro The world of marketing is changing because the largest generation inhabiting the Earth – the Millennials – are starting to call the shots. If you haven’t noticed, Millennials look at marketing differently than the generations before them.  For Millennials, the phrase “bigger and better” means that the product is wasteful, and “new and improved” means you didn’t get it right the first time.  “Crazy Eddie” type commercials are a turn off to Millennials who prefer their marketing to be engaging rather than loud and over the top. Millennials are the most educated generation so if you want … Continued

10 unique ways to celebrate the holidays in New York City

| by | Art, Travel | 0 comments

There is no place better than New York City to celebrate the holidays.  Visiting Rockefeller Center to see “The Tree”, window shopping along 5th Avenue and catching the Radio City Christmas Spectacular are the “traditional” ways to celebrate the holidays in the “Big Apple”, but if you are like us, you probably did all those things more than once. If you are looking for unique ways to celebrate the holidays in New York City, try one of these 10 free, or low cost events we pulled together for you and fall in love with New York City all over again. … Continued

How PC Caused a Huge Upset in DC

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By Leticia Remauro On November 8, 2016, pollsters, newscasters, the Hollywood elite and big city dwellers were all dealt a shocking blow when Donald Trump was elected as the 45th President of the United States of America. I watched the returns in my home, surrounded by my family who had spent the last 18 months glued to the television following the campaign on 24 hour news shows such as CNN and Fox & Friends.  In the 23 years I have spent in politics, never has my family been this interested in an election. What made this election different from elections … Continued

Campaign 2016 – Comey, Commies, the KKK and Wikileaks – how the 24 hour news cycle has affected the 2016 Presidential Election

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Some would say that the Presidential Election of 2016 has been one of the most contentious cycles in our nation’s history, and they may be right.  Not because of the animosity between the candidates but because of the way in which Americans are receiving information about the candidates and who is voting for whom. A look back in time shows that the 1876 election of Rutherford B. Hayes as the 18th President of the United States was likely the most bizarre and divisive election because the Presidency was decided in a backroom deal in the Wormley Hotel rather than at … Continued

Social Media 101 for Old Schoolers

For the older crowd, which is pretty much anyone born before 1990, social media may seem bizarre to them. Growing up, the older crowd didn’t have five hundred friends. They had a few friends because quality beats quantity any day.  The best moments of their youth were captured in photographs or permanently stored in their memories, not uploaded onto Instagram for everyone to “like.” Though we advance to new levels in technology, we seem to lose something very human along the way. But there’s no use crying over spilled milk. Social media has heavily integrated itself into everyone’s lives. Grandparents use it … Continued

What Makes a Quality Website?

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A High Quality Website is Made Of… When you hear the term “high quality” attached to an item, you probably think it took time and loads of benjamins for that item to be high quality. That may be the case for diamonds, Bentleys, and a good meal. But when it comes to a website, it’s easier than you think and much cheaper than you imagine. This will come to you as a surprise, but you don’t have to spend a lot to get a lot. In reality, a high quality website can be cost free assuming you are a type … Continued

The Necessity of Professional Photography

Professional photography is a necessity that all businesses must invest in. The power of professional photography should never be underestimated or undervalued. It has immense value in attracting potential customers to your products or services. I’ll use food photography as it is the best example to show the importance of professional photography. Consider the fast food that you may have eaten at McDonald’s, at Burger King or at any fast food establishment. Order any burger from these establishments and it’s very likely that you’ll receive something that does not really look appetizing because the patty may be lopsided, the lettuce is half … Continued

Marketing Budget: How To Determine Your Monthly Marketing Spend

If you are not devoting any money towards advertising, you may as well pick a day to close your business. All successful, long operating businesses have one thing in common: a marketing budget. Many business owners underestimate the importance of marketing and view it as wasted money or an unneeded expense. This is extremely far from the truth and a very short sighted way of thinking. There are a variety of factors that go into what your marketing budget should be: your industry, your company size, your competition, growth stage, and location. All of these are main factors and one … Continued

Success With Google AdWords in Staten Island

Success With AdWords Struggling with ideas on how to promote your business on a limited budget? Don’t worry, we are too! But after reading this we hope to provide a solution for any size business and budget. You probably know what AdWords are, without knowing it. Every time you do a web search the search engine you’re using will populate the top and sides of the search results with banner advertisements. These advertisements are created via Google AdWords. Google allows you to advertise products and services you are selling or promoting on your website through Google AdWords. Why is this … Continued

Google Business View: Why You Need It

Google Business View: Why Your Business Needs It As a marketing company, we have to occasionally market our own business. It’s an ongoing exercise and we use our successful efforts as case studies for existing and potential clients. What better way to give you an example by talking about Google Business View and the why you need this service for your company. Google Business View isn’t some kind of crazy voodoo magic, but after reading it’s description you may think that. So basically Google trained and certified (not everyone is qualified to do this) photographers come to your business location … Continued

How to Choose the Right Marketing Firm

There may come a time when your company will grow beyond its own marketing capabilities and when that time arrives, you will need to hire a marketing firm. However, the idea of hiring a marketing firm is easier said than done. Not every marketing firm may fit your business goals and company needs. So where do you start? Start by establishing how you will evaluate different firms so you can avoid wasting time exploring options that turn out to be unfruitful in your key decision making. Below are key factors that you should take in account when considering a marketing … Continued

The Times Have Changed: Social Media and Relationships

| by | Op-Ed, SEO, SMM, Social | 0 comments

You had friends, but now you have Facebook friends and real friends. Couples used to chat during dinner, but now they scroll through Tumblr while waiting for the food to arrive. You used to experience accidents and embarrassing moments once, but now your friends have taken to Instagram with #epicfail for the world to see your least delightful moments. And there was a time when friends roamed around the neighborhood and played games, but now most of us spend our free time visiting websites like Buzzfeed and read articles about how things were in the 1990s. Damn. Things have changed … Continued

SEO Myth: Filling my website with loads of content will prove my SEO effort

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Filling your website with loads of trustworthy, relevant and high-quality content will improve your SEO efforts. Writing for the sake of filling will likely damage your website’s credibility. One of Panda’s functions is to reward websites with high-quality content a higher search engine ranking and to punish websites with low-quality content a lower search engine ranking. High-quality content is professionally written and structured, meaning that the content is void of grammar and spelling mistakes, the information is trustworthy, and the content is relevant to the topic. The phrase “quality over quantity” is your mantra for best SEO content writing practices.

SEO Myth: The practice of spamming the search engines can deliver a big payout

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You have more to lose and nearly nothing to gain if you practice spamming search engines. Search engines nowadays are remarkable intelligent as they can detect and fight spam manipulation. Google’s Panda is a perfect example of this remarkable intelligence. Since the launch of Google’s Panda, this sophisticate program has mercilessly crushed spam and low-quality websites on a scale unimaginable. If you think you can beat the machine and the corporation that backs it, good luck.

SEO Myth: Keyword stuffing is how search engines will find my website

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Since the launch of Google’s Penguin algorithm update, the practice of over-optimization violates Google’s Webmaster Guidelines. Websites that practice over-optimization are penalized; this penalty results in a loss of credibility as a website and a decrease in search engine ranking. Any written content should have 2-3% keywords, so a 100 word article should only contain 2-3 keywords.

SEO Myth: Meta tags are important to the SEO process

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SEO actually does not care for meta tags. SEO is interested in the title tag and the meta description tag. A title tag is the main text that describes an online document. The title tag is a vital element to SEO because it appears in three important places: browsers, search engine results page, and external websites. A meta description tag is a 150 character snippet of a page, article, post, etc. Placing significant and relevant keywords into the title tag and the meta description tag will greatly improve your SEO efforts.

How to Avoid and Resolve SEO Penalties

The launch of Google’s Penguin and Panda algorithm update has made Google the search-engine law enforcement and in turn, has changed the overall focus of website development and maintenance, and social media marketing (or SMM). Penguin was designed to decrease the search engine rankings of websites that violated Google’s Webmaster Guidelines and Panda was designed to decrease the search engine rankings of low-quality websites. Thanks to Penguin and Panda, websites with a high search engine ranking possess valuable content, is intuitive, is user-friendly, and is original. Websites that do not abide to Penguin and Panda guidelines can potentially face one … Continued

Top 10 SEO Content Writing Rules

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Content is everything – Well written, high-quality content will provide you with more SEO benefits than you can imagine. Since the launch of Google’s Panda, websites with trustworthy, original, and high-quality content are rewarded with higher search engine rankings and websites with unspecific, crummy, low-quality content are punished with lower search engine rankings. Have fun, but stay on topic – Let your readers know who you are by adding some personality to your writing. Writing should always be fun and engaging for the writer and the reader. However, always keep in mind that you must stay on topic. Avoid unrelated … Continued

Social Media Marketing Tips: Measure your results

If you don’t measure your results you will never learn what or when to post , you will never see if your social campaigns are working. Tracking is paramount, Google analytic will provide you with a good starting point and it is free; if your not able to setup Google analytic or get a professional too do it for you you can always fall back on the social networks , most of them provide a way for you to see tracking information , one example of this is Facebook Incites.. study your audience behaviors , get to know their habits … Continued

Social Media Marketing Tip: Engaging Promotions and Contest

The best way to reward your loyal social media followers and to obtain a new audience is promotions and contests. You can run specials and promotions that offer cash prizes or free products and services for the users that shares your content the most (Leader-board Contests) or offer a prize for the most likes obtained in a specific period of time. There are endless possibilities for social contest and promotions use them to your advantage.

Social Media Marketing Tip: Build social post around your business / holiday schedule

Don’t forget to schedule post for the holidays and for your company milestones. If you own a gym , make sure your class schedule is part of your post rotation, if your a restaurant owner make sure to post your daily specials in the morning, if your selling a product make sure to send your specials out via social media. Information is king, provide it for your members and they will engage with you more often and visit your page more frequently.

Social Media Marketing Tip: Timing is Everything

As in life so goes social media, timing is everything. Analyze your businesses social media pages to learn when your audience is most active and then plan your posting schedule around your audience not your convenience. Knowing the best time to make a post is as important as the content that is in it.  There are many analysis tools that can help you make this decision like; Google Analytic , Facebook Incites and a myriad of others.  It is your objective to get the most eyes as possible to see your content , time it right and you will.

Social Media Marketing Tip: Don’t Be Pushy

Users are more social media savvy then ever before, they don't want push marketing. Provide them with solid information about your product or services , tell your story in a natural organic way and let them decide to engage you. If you believe in your product or service and you get that information across in your content, your audience will believe in it as well.

Social Media Marketing Tip: SMM is a Marathon Not a Sprint

Any company  who promises you a ton of likes or fans quickly is LYING to you. There are no shortcuts to social media marketing, its a slow moving strategy with a huge long term payback.  Once you have a captive social media audience built you will reap the benefits of social marketing; Re-Marketing. Take your time and provide your audience with useful content they want to share and your audience will build slow and steady and they will be an audience that is interested in your business or market.

Social Media Marketing Tip: Create a main content repository

Make a home base for your content, the best place for a home base is a blog if your site doesn’t have a blog , add one as soon as possible. If your going to market to social media you should send them back to your website to visit and learn more about your company and possibly capture them as a lead via a call to action form or contest.

Social Media Marketing Tip: Know What Social Media Marketing Means

| by | SEO, SMM, Social Marketing Tips | 0 comments

Social Media marketing isn’t just posting to Facebook , Twitter or LinkedIn; social media websites allow you to communicate directly with your clients on a wide variety of platforms. It is a representation of your brand and should be treated as such, use high quality content when posting to your social media sites, use high quality photos – treat every social communication as if it were a face to face encounter and treat your social media sites as if they were your store front, neat clean and a good representation of your brand.

SEO Enhanced Social Marketing. The Way Of The Future.

Social Media Marketing has become one of the strongest avenues for businesses to showcase their products and services to a vast marketplace. If done correctly, this form of marketing can be more cost effective than traditional methods that companies have become accustom to (for example, print ads).  The most important factor to having a superior, traffic driven social network comes from engaging content. Your postings in each social network should engage your followers on a daily basis. Postings without engagement is essentially useless as these posts do nothing more than flood the feed.